Digital Media Planner Job at 451 Group, inc, Miami, FL

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  • 451 Group, inc
  • Miami, FL

Job Description

join us

Miami, US

Digital Media Planner

We are looking for a dynamic Digital Media Planner to develop and implement digital media campaigns for our clients. You will work closely with other internal departments, including account management, strategy, and creative, to deliver seamless, integrated brand experiences.

You should have a deep knowledge of digital media marketing and be able to translate a client's business objectives into a digital strategy. You should also monitor trends in the digital media landscape and identify new digital opportunities for our existing clients.

Responsibilities

  • Develop integrated digital media strategies.
  • Prepare and deliver presentations.
  • Coordinate the implementation of digital media plans.
  • Create and manage digital campaign budgets.
  • Negotiate and purchase digital advertising space.
  • Collaborate with internal departments to deliver fully integrated campaigns.
  • Track digital campaign performance.
  • Analyze campaign metrics, prepare performance reports, and provide recommendations.
  • Monitor market trends and identify new digital opportunities.

Requirements

  • Bachelor's degree in Communication, Marketing, or Advertising.
  • At least 2 years of digital marketing experience.
  • Experience with campaign management and ad serving technology, including Google Analytics.
  • Deep knowledge of paid search, display advertising, SEO, and social media advertising.
  • Strong communication and presentation skills.
  • Analytical thinking and problem-solving abilities.
  • Organizational and time management skills.

We are an Equal Opportunity Employer.
If you meet the requirements for the position and can do the job effectively, that’s all that matters. Let us know about you.

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