POSITION SUMMARY:
UWorld is seeking a Content Writer – Digital Marketing to produce engaging marketing content in support of multiple business lines, including medical, nursing, pharmacy, accounting/finance, legal, and college readiness. The Content Writer will be responsible for producing copy for web pages, email campaigns, blogs, brochures, whitepapers, eBooks, promotional and sales material, video scripts, infographics, and bylined articles.
QUALIFICATIONS:
Minimum Education Required:
Bachelor’s degree in communications, PR, journalism, marketing, business, or related field.
Minimum Experience Required:
· Five years of experience in a prior copywriter, editor, or communications position
· Previous marcom experience creating content for campaigns, websites, advertising collateral, and social media
· Portfolio of work showcasing a variety of content types
· Working knowledge of SEO best practices and AP style
Requirements
Required Skills:
· Exceptional written communication skills
· Expertise in writing well-researched long-form articles and short-form copy from content briefs
· Superior organizational and self-motivation skills
· Strong interpersonal skills and willingness to communicate with internal clients, colleagues, and management
· Ability to write for content optimization (SEO) with keyword integration
· Ability to work well within a team environment with competing priorities
· Ability to meet deadlines and follow content requirements in terms of style and project specifications
· Ability to react in a constructive manner to direct feedback and constructive criticism
· Attention to detail with respect to adhering to and enforcing UWorld brand standards
Job Duties: (Including but not limited to)
Copywriting
· Produce engaging and educational marketing content for various forms of print and digital material – web pages, blogs, brochures, case studies, eBooks, infographics, etc.
· Compose well-researched thought leadership pieces, including whitepapers, eBooks, and bylined articles, for various audiences and verticals
· Work within the UWorld marketing team to produce content for marketing campaigns
· Help to create and update style guides for multiple verticals
· Work closely with internal stakeholders to ensure alignment and consistency in messaging, branding and style
Benefits
At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.
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